Ad Submission Tips

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Getting Started

Your Millionaire Idea can be anything that you want to create, grow or share with others. It could be a book, expanding a business, a piece of hardware... pretty much anything you can think of can find a home on Just keep your commercial ad focused, with a clear end goal, and you’ll be just fine.

Every Our Millionaire Idea ad execution plan should include the following: 


  • A Millionaire Idea ad should include pictures and descriptions that clearly explain the story behind your Millionaire Idea. Videos submissions are highly recommended.  Please review Sample Idea. 
  • Clear and scheduled goals, if you were to win the $1 million dollars.
  • Estimated delivery date. When your execution plan is expected to be complete
  • Contact information

*You have 7 business days to compete your execution plan and send back to with your invoice receipt number included to posted.  

Let’s go through these, one by one. We’ll get started with your ad submission — where you’ll tell people more about yourself and what you’re trying to accomplish.

Tell people about yourself 

Imagine explaining your Millionaire Idea to a friend. What would you say? What might they ask you? And how would you show them you’re serious, prepared, and capable of doing a great job? Your ad is your chance to tell people that story: who you are, what you want to make, and why.

Wondering how to get started? If your ad is simple and straightforward, then maybe your Millionaire Idea ad submission should be also. If you’re doing something more complicated, share details to demonstrate that you know what you’re doing. Either way, there are some basic questions you should answer:  

  1. Who are you? - Introduce yourself, your team, and any similar work you’ve done, show examples! 
  2. What are you planning to make? - The more details, the better. Sketches, samples, prototypes, how you plan to make money and money projections — it all helps participants get as excited as you are. 
  3. Where did this Millionaire Idea come from? - Tell people how you got the idea, and how much you’ve accomplished so far. Sharing the business’ or history helps others understand the kind of work you do, and how you go about it. 
  4. What’s your plan, and what are your financial expectations? - Lay out a clear and specific timeline for what voters can expect. 
  5. What are you going to do with the $1 million dollars? - A simple breakdown let’s people know you’ve thought things through and have a workable plan, so they can trust you to use funds wisely. 
  6. Why do you care? - Tell people why you’re passionate about your Millionaire Idea and committed to making it happen. 

A lot of your story can be conveyed with words, but there’s more to a good ad than text. Images and video are a huge help for bringing people inside your story.  Send links through your ad submission or email us your video directly at contactus@ourmillioniare make sure to include your idea and contact information. 

  1. Choose a great ad. - Remember: it’s the first part of your Millionaire Idea people will see — you’ll want to make a good first impression. Choose an image that’s going to grab people’s attention. 
  2. Make a compelling video. - It’s the best way to introduce yourself, and to give people a closer look at what you’re working on. It doesn’t have to be super cool; the best videos that have the most positive response have a very DIY feel.
  3. Consider adding captions and subtitles. - Captions, subtitles, and translations help more people understand what you have to say and get involved with your Millionaire Idea (whatever their language or hearing level).

Why do people vote for Millionaire Idea ads? To start, they want to support what you’re doing. But they also want to feel like the 1 million dollars will be given to a business or individual that will grow into a success— and execution plans lets them share in your creation.

  1. What should you show? - Clear ways you plan to make money
  2. Estimated delivery dates. - These are your best guesses for when you expect to start making money from the 1 million dollars you’ve won. For each goal, choose a date you’re confident about hitting, and don’t be afraid to give yourself breathing room — it’s definitely better to under promise and over deliver. For complex ideas it can be useful to stagger the estimated delivery dates for different financial goals.  

Remember: once your ad is live, you cannot remove estimated delivery dates. You can only provide updates.


First step is putting together an execution plan that will have a budget of 1 million dollars.

  1. Make a list. - Write down every possible expense — even less obvious ones, like shipping tape and bubble wrap. For larger expenses, research the best price. Total everything up. It’s okay if the number is bigger than expected: even if your idea feels simple, it’s best to make sure every step is accounted for.
  2. Consider your reach. - Our Millionaire Idea is a great way to share your ideas with new people. Still, most of your support will come from your core networks, and the people most familiar with your work. Consider the audiences you can tap into, from friends and fans to online communities, and make a conservative estimate of how many votes you can realistically bring in.
  3. Give yourself a cushion. - If your Millionaire Idea wins when it is successfully funded, Our Millionaire Idea applies a 15% admin fee; there are also additional fees from our payment processors. Every Millionaire Idea ad’s tax situation is different, but that may affect your needs as well. More than anything, you’ll want a little padding in case of unexpected costs or emergencies.
  4. Stretch goals. - You can’t change your execution plan once you’ve submitted your Millionaire Idea ad but you can provide updates — like new features, colors, or a larger financial return — to get even more votes. These stretch goals can work for some — but they can also be challenging. They’re a better idea when they improve the work (like adding more levels to a video game), instead of creating something entirely new.


While an exceptional Millionaire Idea ad can find outpourings of support from all over the web, much of your support may still come from people who already know your work: your fans, friends, and community. Read on for tips on spreading the word about your idea, and getting people as excited about your Millionaire Idea as you are.

Getting Started

  1. Prepare an outreach plan. - Before you launch, think through how you’ll approach promoting your Millionaire Idea. Helpful tips for promoting. Outside of your nearest and dearest, who’ll be interested in what you’re doing? Gather lists of relevant blogs, media outlets, and online communities — like forums, message boards, or Facebook groups you know will care about your work. If you’re making a board game, think of the games communities you can send word to; if it’s something for kids, think about parenting forums and blogs. Put together your contact list and work out a strategy.
  2. Announce your Millionaire Idea Ad. - Once your Millionaire Idea Ad is live, let people know! Share it on Facebook, and send out a few tweets. Email friends and family. Keep your mailing groups small and your messages personal, showcasing your project’s unique features and rewards — a personal note tends to get a better response than a form letter. Try not to overwhelm people with e-blasts and group messages, but do remind your networks throughout your project’s funding. 
  3. Pitch the press. - But first, do a little research. Google topics and projects related to yours and see who writes about them, and find venues and publications that cover similar work. Explore where your Millionaire Idea fits in the broader context of your field.

How to Pitch Your Millionaire Idea? If you’re getting in touch with press, make sure to include the essentials: who, what, where, when, and why. People appreciate concise messages that respect their time and give them exactly the information they need. Put yourself in their shoes, and tell them why your idea is worth covering. Some tips to remember:

  • Twitter is your friend. - Many reporters list direct contact info there.
  • Keep your contact lists targeted. - Reach out to people and sources you know are interested in topics like yours. 
  • Mention who’s available for interviews. - That goes double if prominent folks are involved in your project. 
  • Offer any content you can. - Show off a sample, a trailer, or a preview. 
  • Be thoughtful about timing. - When will it be most relevant to cover your business plan? And how long do you think each media outlet will need to prepare a piece?
  • Don’t be pushy. - Be considerate — bothering people can have bad consequences for your project.  

Some inside Tips

Some business promotions that are definitely worth trying: Host an event. - Rally close friends and fans with a party, performance, or get-together. Bring along a tablet so people can vote on the spot — or send out a link to all your RSVPs letting them know they can support via your Our Millionaire Idea business ad, right on their smartphones. 

Line up help. - If your goal is ambitious, you might need more than just yourself to get the word out. Get others involved — like your collaborators, peers, or cast and crew. 

How to become a millionaire? Keep your wits about you. - You might get some strange offers. You might feel overwhelmed. You might get an extraordinary media opportunity you never expected. Just keep things in perspective and you’ll do great!  

And a few things you definitely shouldn’t try:

Don’t spam. - People will like your Millionaire Idea a lot better if it’s coming from an amazing, creative person — not from someone acting like a spambot. Visit our Site Rules for more information at (T&Cs).

Don’t trust every offer that comes your way. - If a marketing offer seems too good to be true, trust your instincts! And make sure you know what you’re actually being offered — you don’t want someone sending spam on your behalf. 

Don’t expect magic. - Chances are, you can’t just toss your project out into the world and sit back while everyone raves about it. Put in the work to let people know what you’re doing, and watch your efforts pay off.  

Communicating with your Supporters

Throughout your business plan execution, you’ll be communicating with participants and keeping them informed of your progress. Millionaire Idea updates, Our Millionaire Idea Live, and our messaging system will help you keep participants up to date.


Think of these as your Millionaire Idea’s blog. Keep participants engaged through interesting and shareable updates, and encourage them to spread the word about your progress. Participants love a look at the details of how work like yours is actually made. Show them!

Update options.

Reach out to Our Millionaire Idea with your Millionaire Idea ad updates and we will update your submission once a week if requested. Even if you didn’t win please reach out with updates we love to hear from previous Millionaire Idea ads and some are chosen to be feature on Our Millionaire Idea.


You can use email to communicate with voters one-on-one. Remember to check your email regularly, and respond to any questions. If you find that you’re frequently getting questions about the same topic, consider making it the subject of your next update. 


If your Millionaire Idea ad wins and we will add you to feature products, highlight images that show your plans coming together, and direct your audience to where they can see your current work.

Participants appreciate regular, insightful, and honest updates. Don’t be hesitant to communicate delays or changes to your original plans — or to just check in. It’s great for business to stay engaged with your supporters.

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